Skip to content
PlektonLabs

Success story · Consumer Packaged Goods

Giving CPG Brands Faster Access to Sales Performance Insights

TLS made sales reporting more responsive to the needs of the consumer brands it represents, giving brand partners access to current sales data on demand.

The
challenge

Thomas, Large & Singer (TLS) supports consumer packaged goods (CPG) brands with sales and supply-chain services

Reports brand partners rely on

Brand partners rely on sales reports to see how products sell across the Canadian market and the results of their partnership with TLS.

A recurring manual process

TLS staff had to extract sales data, format and check each report, and send it to the relevant seller on the reporting schedule.

Growing volume and handling risk

As brands and sellers grew, so did the reports to prepare, and manual handling risked sending one seller another's information.

Solution
design

Sales reporting APIs that let sellers request their data directly

Define the data contract and security model

Enable on-demand sales data for sellers

Control seller access and monitor usage

Define the data contract and security model

The data contract and security model were defined before implementation so that different sellers could use one consistent, governed access pattern. A documented API replaces seller-specific file variations.

Enable on-demand sales data for sellers

Sellers request the period and view they need, when they need it, using responses drawn from current data. Reporting changed from a file TLS prepared and pushed out to an on-demand service each seller could call.

Control seller access and monitor usage

Each seller uses its own credentials and is restricted to its own data, and every API call is logged. TLS can see API usage, errors and response times, giving the team visibility into the reporting service.

Reporting
benefits

Current sales data on demand, and a clearer capability for TLS's broader CPG sales and value-chain offering

Sales Visibility
On Demand

Controlled
Data Access

Less Routine
Reporting Work

Stronger Service
Capability

Results
delivered

From manually prepared sales-report files to self-service reporting through a single governed API channel

Self-service reporting

Near-real-time reporting through a single governed API channel.

Sales data on demand

Supports decisions on promotions, replenishment and pricing.

A foundation to extend

Can be extended to inventory, orders, shipments and promotion results.

Explore the Full Story Behind the Result

PlektonLabs

Take an inside look at the real-world strategy, technical breakthroughs, and unbroken execution loop that turned a high-stakes challenge into a major victory.